10 Key Accounts You Should Follow On Twitter as a Social Media Manager
Take your mind back to 2005, did you ever think you could find writing within 280 characters, getting ignored 40% of the time interesting?
Back then you haven’t completed a 160 character text message on your Nokia11100 before you got to the full stop of this paragraph… lol.
Knowing your way around the 280-character street is necessary for any social media enthusiast looking to network, learn and share ideas.
Twitter has been a springboard for one of Ghana’s largest gathering of youth for childhood games — Ampe League, it also amplified Accra’s biggest nightlife sensation — BLOOMBAR, been an off shoot for brilliant charity causes like Kenkey For The Needy.
Though the least populated social network, the microblogging site is arguably Ghana’s most influential network. If it trends on Twitter, it trends in the whole Ghana,
For the best experience, it’s important to follow key accounts for insight, impact, entertainment and some education when needed.
Today, I am suggesting 10 key accounts you should follow as a social media manager.
Simon Kemp (@eskimon )
Simon Kemp is literally the father of data among social media professionals at the moment. Thanks to him, Hootsuite and WeAreSocial, we have a reliable report on social media usage annually and right now, monthly.
Aside compiling and sharing data on global social media usage and helping you make sense of digital trends…
Simon also shares interesting views you would find interesting…
@mattnavarra
Ever since the US elections, Matt has been a great addition to the key accounts I follow. He is an experienced social media consultant with impressive track record, I admire so much.
Following Matt on Twitter will help you get first hand info on what social media networks are up to.
He is like the whistle blower among my list of key accounts…lol
@neilpatel
The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers and he has helped Amazon, Microsoft, Airbnb, Google, Thomson Reuters, Viacom, NBC, Intuit, Zappos, American Greetings, General Motors, and SalesForce grow through marketing.
If you are obsessed with search or as excited about SEO as I am, you should be following Neil on Twitter but more importantly follow him on his YouTube Channel, where he has more than enough videos to last you your digital marketing career journey.
Gary Vaynerchuk
Man, who doesn’t know Garyvee ? You mean you haven’t come across this confident guy with a no nonsense guide to doing what you should be doing to achieve your dreams yet? You go check out all his videos on YouTube for a start…
Everyone else knows why they have to follow @garyvee and I don’t have to write much about him.
TheBrandmeister
Bernard Kafui Sokpe (@mistameister) needs no introduction on Ghana Twitter. Starting off as a cool kid to an influencer up to a key industry player, Meister has seen and done it all on Ghana Twitter.
While in KNUST, Bernard gain notoriety for using social media to promote parties and events as general manager for Echo House. He would go on to become a copywriter at an ad agency on the Tigo account.
As Youth Go-To Marketing Manager at Vodafone, He was responsible for managing Below the Line marketing and Go-to-Market strategies for the Vodafone Ghana youth segment, to drive awareness, brand consideration and increased subscription for Vodafone X.
He moved on to marketing roles at Tonaton and other companies.
Why you should follow Meister:
For some marketing lessons:
You can connect with other cool creatives and industry players as well:
And some references to good marketing too:
And some uncomfortable truth too:
And of course, humour
Jason 'Igwe' Njoku
Jason Njoku is the CEO of IROKO TV, with offices in Lagos, Accra, London and New York.
‘We are platform agnostic so move media traditionally and in new newer media. Our culture and values are... Be Bold, Be Customers, Be Fast, Be Honest, Be Amazing, Be Africa
We are fortunate to have raised $40m from Vivendi/Canal+, Kinnevik AB, Tiger Global and Rise Capital’, his LinkedIn profile reads.
Why you should follow him:
Jason is obsessed with content consumption in Africa and DATA!
And insight upon insight in finance, mostly from personal experience
Insight so valuable, you would have to pay for it…lol
Not only will you be inspired about how to document your fitness journey as an add on…
You will also be inspired to be a great dad or a family man…
Jemila Abdulai (@jabdulai)
If you are serious about your social media career journey, Jemila is one person you need to follow and with effort, meet. She does all the amazing work at www.circumspecte.com, training, advising, consulting in digital marketing and communications.
Why you should follow her…
For learning opportunities like this:
Update your content creation skills like she advises
A strategy development skills in uncertain times like this
Hootsuite
Hootsuite is a global leader in providing social media management tools and news. Their blog, hootsuite blog is a gold mine of social media marketing resources.
Their weekly #HootChat is one I look up to, to connect with other social media managers.
You may need some convincing so here we go:
@digidialogues
If you haven’t been following our community on Twitter, @digidialogues or on Instagram, @digitaldialogues then you are missing out on a lot in the digital marketing ecosystem in Ghana.
Digital Dialogues brings together a community of digital marketing professionals and enthusiasts, to network and share ideas.
We have had meet ups in Accra and Kumasi in previous years and will be in a campus near you soon.
Head over to our Twitter account and Instagram account and follow us to join the conversation about digital marketing in Ghana.
Thanks for reading this blog post. Did you find it useful? Do you have key accounts you think I should have included? Please suggest them in the comment session.
Also what would you want me to write on next? Share in the comment session. See you again next week.
